An Open Letter to Parents and Guardians
We’re Saundra and Raymond.
Like you, we’re parents.
We know what it is to want our children to know who they are, to move with confidence in the world, and to stay rooted in faith even when life gets loud. We’ve been parents for almost 30 years, and we’ve spent much of our lives in classrooms, homes, churches, and communities seeing how hard this has become for families who care deeply and are doing their best.
Raising kids today is not easy.
The world is competitive. Divided. Measuring. Othering. Forcing. Feuding.
Raising children can feel like a battle against a culture that rushes innocence away and sidelines faith.
And for many families, that battle comes with finances stretched thin. We see that. That’s why much of what we offer is free. Faith, joy, imagination, and growth are gifts. Our hope is to equip and encourage, not leave anyone behind.
To families who want to raise strong, capable, confident, and compassionate kids, you are not fighting alone.
Heroic is here to make it easier, and fun.
We believe parents are already everything their children need.
Heroic hopes to honor the sacred role you already hold.
We help families turn everyday moments into meaningful growth through story driven missions, games, movement, and faith. It feels natural, not forced. Just real growth wrapped in joy.
Sometimes that’s a family adventure.
Sometimes it’s a neighborhood challenge.
Sometimes it’s a story that sparks a life-changing conversation.
Heroic isn’t about doing more.
It’s about doing what matters, on purpose.
At the heart of Heroic is a simple truth.
Life is an adventure.
And kids grow best when they’re invited into it.
We believe your child is a hero in God’s story.
We believe your child, deep down, wants to be a hero.
We’re here because the world needs heroes, and it starts at home.
We’re parents. We’re educators.
We’re grateful you’re here. You belong here. And we’d be honored to walk this path with your family.
With care,
Saundra & Raymond Ayala
Founders
